Frederick Rescue Mission, an established ministry and recovery program in Frederick, Maryland, had a desire to create promotional material to notify the community of an exciting new addition to their ministry: Faith House. They needed a way to help raise capital to get their new ministry off the ground.
Faith House is a place with a Christ-centered approach to meeting the urgent physical, emotional, and spiritual needs of homeless women with or without children in a 90-day program that promotes self-sufficiency. It is an extension of the Frederick Rescue Mission, which is a Christ-centered ministry providing food to the hungry, clothing and furniture to the needy, residential recovery programs to the homeless or chemically addicted, and connection within the community through relationships.
I worked with an art director to develop and design a direct mail capital campaign: a booklet with interior back cover folder, donation response card, response envelope, and a branded booklet envelope to complete the package. This capital campaign was the primary print material used in partnerships and networking to raise 2 million dollars for Faith House. Grand opening was December 3, 2016.
American Graphic Design Award 2014
Graphic Design USA