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Medina Trucking Services Logo and Brand Identity

THE REQUEST

Medina Trucking Services (MTS) came to me with a need for an identity that represented their strong, friendly, and reliable nature. This family owned and operated business delivers and assembles furniture in the DC Metro area.

THE RESULT

The logo I created offers a nod to their origins in delivering and assembling baby furniture, without confining them solely to that market. The angled nature of the shadows shows their progression onward and upward to additional markets, with boxes that represent much of their business as a moving service. The rounded corners of these boxes reflects their approachable personality. 

Within months of utilizing their new logo, their client base doubled. They have attributed this to the professional appearance of their logo in marketing materials.

Date: 2016
Client: Medina Trucking Services
Role: Designer, Art Director