Decisive Aim – Visual and Brand Identity
Decisive Aim was founded by a husband and wife team that wanted to teach and train others about the proper use of guns.
Guns are a controversial topic in America. Cliff and Jaymie Payne want to help others understand how to safely and effectively use this weapon as self-defense, with a focus on preservation of life. Cliff has military training and experience, and offers classes to educate both men and women, novices and enthusiasts, as well as the police force. Jaymie is experienced in connecting others and helped grow the business's client base and social media presence.
THE REQUEST AND THE RESULT
Cliff and Jaymie came to me in search of a logo, but what they needed was more than that: they needed a brand and visual identity. I helped them by collaborating on a company name, then created a logo and color palette that resonates with the target audience, and utilized typography to enhance the feeling of strength, accuracy, and the American spirit.
Next, came social media assets, a super-cool business card, website design, patches and stickers, embroidered polo shirts and hats, and PowerPoint presentation slides for Cliff's classes. The result was a cohesive, clear, and appropriate visual identity that got both clients and owners excited to see what would happen next. Two months after launching their visual identity, Decisive Aim saw an 8000% increase in social media audience growth rate, and a huge jump in course enrollment.
THE FEEDBACK
My husband and I put a post out there looking for someone to help us develop a logo and what we got from Susie was so much more! She responded to our post and though we had not met her before, we decided to take a chance after seeing her work and we were not disappointed!
Susie did an absolutely amazing job taking the time to get to know us and our new business and the brand identity she developed, from colors to custom logo just blew us away. She put so much time and detail into understanding who we are and what we represent and that translated perfectly in the logo and her font choices. She really hit the nail on the head and got everything right on the first try!
We couldn't be more impressed or happier with the partnership we developed. She's extremely personable and truly takes a genuine interest in your projects, I felt like we were her one and only clients! She's responsive and always engaged with all phases of the project. Highly recommend Susie for all your graphic design needs!
—Jaymie Payne, Co-Founder, Decisive Aim
