Hagerstown and Washington County Convention and Visitors Bureau needed a re-design of their guide to local museums and historical sites. They wanted the new design to appeal to millennial audiences while being easily recognizable as a guide to preserved or designated sites. Their previous brochure was a large, 16-panel foldout with a map; the bulkiness made it difficult to quickly reference.
I created a new, more pocket-friendly format to visitors by offering a booklet-style brochure, with a fold-out map in the back for easy access. The new colors and fonts reference historical colors and patterns, with a fresher, brighter vibe.