Workin' It Logo

THE REQUEST

The Baltimore Museum of Industry and the Stoop Storytelling Series partnered to bring stories about working life in Baltimore. They came to me in need of a logo that reflected the variety of stories that would come from this partnership: "true, personal tales exploring the past, present and future of work in [Baltimore]—everything from hard labor to labors of love, side hustles to lifelong careers, moonlighting to the military, sex work to sexual harassment in the workplace."

THE RESULT

Drawing on color palettes from both organizations, I referenced typography of historic letterpress machines (Baltimore Museum of Industry has one!) as it offers a great sense of grit and texture that represents a life of work. Arrows represent the dynamic nature of working sun-up to sun-down. Two versions of the logo were created to allow for a tagline.