Workin' It Logo

THE REQUEST

The Baltimore Museum of Industry and the Stoop Storytelling Series partnered to bring stories about working life in Baltimore. They came to me in need of a logo that reflected the variety of stories that would come from this partnership: "true, personal tales exploring the past, present and future of work in [Baltimore]—everything from hard labor to labors of love, side hustles to lifelong careers, moonlighting to the military, sex work to sexual harassment in the workplace."

THE RESULT

Drawing on color palettes from both organizations, I referenced typography of historic letterpress machines (Baltimore Museum of Industry has one!) as it offers a great sense of grit and texture that represents a life of work. Arrows represent the dynamic nature of working sun-up to sun-down. Two versions of the logo were created to allow for a tagline. 

THE FEEDBACK

We turned to Susie to translate our ideas into a cohesive and clear visual identity. Susie turned a few samples and a loose of description of what we hoped this program would look like into a beautiful suite of logos, each of which provided the perfect fit for a variety of uses—social media, signage, email newsletter, ticketing website, and print materials. 

Her designs enabled us to tap into a new target audience and sell 250+ tickets. We were very pleased with both her final products and her professionalism throughout the design process.

­—Auni Gelles, Community Programs Manager, Baltimore Museum of Industry